Brain in a Jar by YourOrganGrinder
After noticing that views from my blog were lower than they should have been in my Google Analytics stats for my Etsy store, I began to do some investigating and realized that clicks on Etsy minis show up within Google Anayltics as visits from within Etsy, rather than visits from a blog or website.
This means that some of the traffic coming from your blog or website (when people click on your Etsy mini) won't be identified as having come from that traffic source (yourblog.blogspot.com), which may lead people to underestimate the effectiveness of blogging as a promotional tool.
Fortunately it is possible to find out how many views have come through Etsy minis, and also whether people have clicked on the link in the mini that leads to your shop or a specific item.
After noticing that views from my blog were lower than they should have been in my Google Analytics stats for my Etsy store, I began to do some investigating and realized that clicks on Etsy minis show up within Google Anayltics as visits from within Etsy, rather than visits from a blog or website.
This means that some of the traffic coming from your blog or website (when people click on your Etsy mini) won't be identified as having come from that traffic source (yourblog.blogspot.com), which may lead people to underestimate the effectiveness of blogging as a promotional tool.
Fortunately it is possible to find out how many views have come through Etsy minis, and also whether people have clicked on the link in the mini that leads to your shop or a specific item.
Instructions for assessing visits via Etsy minis:
Step 1. Go to the dashboard in the left panel within Google Analytics. Click on 'Content'. Next, click on 'Top Content'.
Step 2. Go to the bottom of the page where you will find a search box with the option to 'Filter page containing:'.
Step 3. The code for traffic from etsy minis is 'em', so type 'ref=em' into the search box and click 'Go'. This will then show you the visits to your store that have come via etsy minis (and the item numbers if they clicked on a particular item in the mini).
Don't forget to show more rows of results if necessary (that option is also found on the bottom panel where the search box is located).
Step 1. Go to the dashboard in the left panel within Google Analytics. Click on 'Content'. Next, click on 'Top Content'.
Step 2. Go to the bottom of the page where you will find a search box with the option to 'Filter page containing:'.
Step 3. The code for traffic from etsy minis is 'em', so type 'ref=em' into the search box and click 'Go'. This will then show you the visits to your store that have come via etsy minis (and the item numbers if they clicked on a particular item in the mini).
Don't forget to show more rows of results if necessary (that option is also found on the bottom panel where the search box is located).
As well as etsy minis on your blog, some of these visits may have come from other people's minis if they have featured your item as a favorite, or from 'related items' in a Storque article, as the code is used for that as well (thank you to Ferrolux for providing that insight).
Thank you to http://bloghandmade.blogspot.com for the em coding. Other codes are also available from the code list on the bloghandmade blog.
Thank you to http://bloghandmade.blogspot.com for the em coding. Other codes are also available from the code list on the bloghandmade blog.
21 comments:
thanks for this useful info!
Thanks! I'm going to head on over to check it out.
Very nice I can totally use this information
Thanks so much for posting this! Very simple to use...just how I need it. ^-^
Thanks for this information, it is very helpful.
great tip!
Great tip! I am always looking for help on using my GA more effectively! Thank you!
Really useful and easy to follow info...ta!
Great info! Thank you so much for the post & for taking the time to explain how we can check the stats.
Gonna try this! Thanks for the info :)
Thanks for the tip. I'll have to check mine out and make the change. I like to know if my blog is doing any good.
http://KayzKreationz.blogspot.com
http://KayKreationz.etsy.com
Thank-You so much; this is very helpful.
LOVE the 53% quote....when I took statistics....many moons ago...we pretty much learned that you could prove anything with statistics....too funny!
Oh thank you so much for writing this. I'll have to go and check it out now.
Interesting and useful article, thanks. I also wanted to let you know that I have nominated the blog for a Sunshine Award. You can check out the details on my blog.
http://cjgrand.blogspot.com/2010/02/sunshine-award.html
I know now that I simply must drop in here more often! Thank you for the heads up on GA and Etsy minis!
Wow, that's great information, thank you!
Tania
thanks for this info. i have been trying to figure out how to analyze this!
189
thanks so much for that info. It really helps. I don't fully understand Google Analytics. I see all the numbers but don't have enough time to figure them all out.
So it's helpful when someone can!!
http://www.paperflora2.blogspot.com/
Thanks for this very usefull blogpost!
Adding this to my favorites. Thank you.
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